About The Project
Samarathon is an international yearly MTB race in the southern Israeli desert. The event takes place in the (warm) winter and attracts mountain bikers and racers escaping the cold. In 2018 the race qualified for UCI points and subsequently needed to update it’s brand and racing jerseys. PSDesign created a new clean design that reflects the desert local, works in various colors (for category leaders) and ultimately one that participants would want to wear later in everyday rides (unlike many event jerseys)
